Workcur - Brand Identity

Color Palette Options

Three palette directions for client review. Each shares the fixed accent color #7caeb8 and a light, corporate foundation. Select a preferred direction or mix elements across options.

Option 1

Navy Command

Deep navy primary with cool mid-grays and the teal accent. Authoritative and institutional - signals trust and seniority. Well-suited to the executive audience and the corporate employers Workcur is trying to attract.

Brand Dark
Midnight Navy
#0d1b2a
Primary
Deep Navy
#1b3a5c
Primary Light
Ocean Blue
#2e5f8a
Accent - Fixed
Workcur Teal
#7caeb8
Accent Light
Mist
#b8d8e0
Text Secondary
Slate
#3d4f61
Text Muted
Cool Gray
#8fa3b4
Surface
Ice Gray
#e8eef3
Background
Off White
#f5f8fa
White
Pure White
#ffffff
Success
Emerald
#2a9d6a
Error / Alert
Coral
#e05a3a
For CandidatesFor EmployersCoaches
Career Transition Platform

Your public sector career deserves a private sector stage.

Workcur uses AI to translate your NGO and government experience into the language that corporate recruiters understand - and connects you with the employers who need your skills.

AI Resume Translation
Converts public sector language into corporate-ready copy in seconds.
Role Targeting
Tailor your resume to a specific job description with one click.
Expert Coaches
Connect with recruiters who specialize in your exact transition.
Option 1 - Navy Command - CSS Tokens
:root {
  --wc-midnight: #0d1b2a;
  --wc-navy: #1b3a5c;
  --wc-ocean: #2e5f8a;
  --wc-teal: #7caeb8;
  --wc-mist: #b8d8e0;
  --wc-slate: #3d4f61;
  --wc-gray: #8fa3b4;
  --wc-ice: #e8eef3;
  --wc-bg: #f5f8fa;
  --wc-success: #2a9d6a;
  --wc-error: #e05a3a;
}
Option 2

Steel Executive

Warmer charcoal and steel-gray tones replace the deep navy, creating a softer but equally professional feel. The teal accent pops more vividly against this neutral base. It feels modern and approachable while remaining corporate.

Brand Dark
Charcoal
#1a2332
Primary
Steel Blue
#2c3e50
Primary Light
Gunmetal
#445566
Accent - Fixed
Workcur Teal
#7caeb8
Accent Light
Pale Teal
#c2dde4
Text Secondary
Dusk
#546778
Text Muted
Silver
#95a5b5
Surface
Light Steel
#eaecef
Background
Warm White
#f6f7f9
White
Pure White
#ffffff
Success
Jade
#27ae72
Error / Alert
Crimson
#c0392b
For CandidatesFor EmployersCoaches
Career Transition Platform

Your public sector career deserves a private sector stage.

Workcur uses AI to translate your NGO and government experience into the language that corporate recruiters understand - and connects you with the employers who need your skills.

AI Resume Translation
Converts public sector language into corporate-ready copy in seconds.
Role Targeting
Tailor your resume to a specific job description with one click.
Expert Coaches
Connect with recruiters who specialize in your exact transition.
Option 2 - Steel Executive - CSS Tokens
:root {
  --wc-midnight: #1a2332;
  --wc-navy: #2c3e50;
  --wc-ocean: #445566;
  --wc-teal: #7caeb8;
  --wc-mist: #c2dde4;
  --wc-slate: #546778;
  --wc-gray: #95a5b5;
  --wc-ice: #eaecef;
  --wc-bg: #f6f7f9;
  --wc-success: #27ae72;
  --wc-error: #c0392b;
}
Option 3

Slate & Horizon

A split-tone approach: a true blue-slate primary for navigation and headers, paired with a warmer off-white background. The teal accent bridges the two tones. This direction feels modern and product-forward while still premium and trustworthy.

Brand Dark
Abyss
#111d2b
Primary
Slate Blue
#1e3448
Primary Light
Horizon
#345472
Accent - Fixed
Workcur Teal
#7caeb8
Accent Light
Sky
#bfdfea
Text Secondary
Storm
#4a5e72
Text Muted
Fog
#8c9eb0
Surface
Cloud
#e6ecf2
Background
Warm Linen
#f7f5f2
White
Pure White
#ffffff
Success
Forest
#1e8c5e
Error / Alert
Ember
#d94f3d
For CandidatesFor EmployersCoaches
Career Transition Platform

Your public sector career deserves a private sector stage.

Workcur uses AI to translate your NGO and government experience into the language that corporate recruiters understand - and connects you with the employers who need your skills.

AI Resume Translation
Converts public sector language into corporate-ready copy in seconds.
Role Targeting
Tailor your resume to a specific job description with one click.
Expert Coaches
Connect with recruiters who specialize in your exact transition.
Option 3 - Slate & Horizon - CSS Tokens
:root {
  --wc-midnight: #111d2b;
  --wc-navy: #1e3448;
  --wc-ocean: #345472;
  --wc-teal: #7caeb8;
  --wc-mist: #bfdfea;
  --wc-slate: #4a5e72;
  --wc-gray: #8c9eb0;
  --wc-ice: #e6ecf2;
  --wc-bg: #f7f5f2;
  --wc-success: #1e8c5e;
  --wc-error: #d94f3d;
}